Snapshots$11K/moAdvanced 9 min read
Custom Objects for Real Estate Pipelines
Property records, showings, offers — modeled as first-class objects, not custom fields.
Y
Yusuf Idrissi
February 27, 2026 · custom-objects · real-estate
The shift
A property isn't a contact. A showing isn't a note. Once you model them as objects, your pipelines, automations, and reports stop fighting you.
The schema we use
Property, Showing, Offer, Closing — each with their own fields and linked back to a primary contact. Workflows trigger on object events, not contact events.
#Custom Objects#Real Estate#Data Model
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